As an election consultant, the client often asks me "Can social media help me win?" Others ask me why some candidates with large followings fail to get votes. These questions show a justified distrust of the newish social media when it comes to conversion other than eCommerce. While business admits social media's importance, political operatives need more evidence. Starting a social influence operation is a serious decision. The key function of creating create authenticity ca
While Senator Pacquiao continues to be the top performer, there has been a sign of changing social media strategies for other senators. Senators elected in 2016 have shown collective improved social media performance that was absent a month before. Among these are Senator Hontiveros, Gatchalian, Gordon, Zubiri, and Drilon.
A doctor friend in the Philippines asked for my help dealing with a public health crisis. She heads a medical workers association that has been combating COVID-related issues. A retired doctor from a famous university gave an interview saying the COVID vaccine doesn't work on a popular fan page, this alarmed her. The interview had over 2.5 million views within 4 hours and trending, and the fan page that started had.75 million active followers. She asked for my help because w