Can Social Media Get Votes?
As an election consultant, the client often asks me "Can social media help me win?" Others ask me why some candidates with large followings fail to get votes. These questions show a justified distrust of the newish social media when it comes to conversion other than eCommerce. While business admits social media's importance, political operatives need more evidence. Starting a social influence operation is a serious decision. The key function of creating create authenticity ca
Philippine Senator Social Capital Index (August 2021)
While Senator Pacquiao continues to be the top performer, there has been a sign of changing social media strategies for other senators. Senators elected in 2016 have shown collective improved social media performance that was absent a month before. Among these are Senator Hontiveros, Gatchalian, Gordon, Zubiri, and Drilon.
Killing a Covid Crisis
A doctor friend in the Philippines asked for my help dealing with a public health crisis. She heads a medical workers association that has been combating COVID-related issues. A retired doctor from a famous university gave an interview saying the COVID vaccine doesn't work on a popular fan page, this alarmed her. The interview had over 2.5 million views within 4 hours and trending, and the fan page that started had.75 million active followers. She asked for my help because w
